Why Most Keywords Include Cities – And How to Rank If You’re Not in a Metro city

Even if your agency isn’t in Mumbai/Delhi/Bangalore, you can1 still rank and get clients. Here’s how:

  1. Don’t limit yourself to one city Instead of targeting just your small city, aim for:

“Digital marketing agency India”

“SEO services for small businesses online”

“Social media marketing services for startups”

These are location-independent keywords (clients from anywhere can work with you since your work is online).

  • Create location-based landing pages (even for big cities) Example: Create pages like:

/digital-marketing-agency-mumbai/

/digital-marketing-agency-delhi/

/digital-marketing-agency-bangalore/

You don’t need to have an office there → you can position yourself as “We provide digital marketing services PAN India, including clients from [City]”.

Many agencies do this — it’s called “city page SEO”.

  • Use “near me” and generic intent People search “digital marketing agency near me”.

If your Google Business Profile is optimized, you can still show up locally.

  • Target niche + service-based keywords instead of only city-based Example:

“SEO services for doctors in India”

“Social media marketing for yoga teachers”

“Affordable PPC management for startups”

These bring clients from any location, not just metro cities.

✅ Action Plan for You Primary focus:

Non-location long-tail service keywords (e.g., “affordable digital marketing agency for small business”).

Secondary focus: Create city-based pages for 4–5 big cities to capture searchers typing city names.

Local setup: Create/verify Google Business Profile for your real location, so you also capture local leads.

  1. ↩︎

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top